Are you trying to be successful by not failing?
This can be really tricky to spot in yourself.
How do you know if this is what you are doing?
Well, if your motivation is from fear of not wanting something then you are trying not to fail.
And not only will success be much harder to reach (because it comes from a place of fear)...
...It will also be short lived because you will fear losing it again.
A wonderful example of this is dieters, many of them are motivated by NOT wanting to be uncomfortable, overweight, and unhealthy.
So they go on a diet, and many of them do very well UNTIL they are no longer overweight, unhappy etc.
This is when often they become stuck, because they have used the motivation of not wanting something to achieve their goal
They have not set themselves real, tangible goals.
At this point, many people start regaining their lost weight.
What are you trying not to fail at in business?
Not failing is not a true goal!
And if you can't talk to Yoda, talk to me